MultiChoice, a leading media group, is embarking on a transformative journey, evolving from a video entertainment platform to a broader technology platform. This strategic shift includes a significant foray into sports betting and fintech, as revealed during their inaugural capital markets day. The new venture is a brand new South African betting site called Supersportbet, and we’ll be have a closer look at what to expect in this article.
SuperSportBet: MultiChoice and KingMakers’ Joint Venture
In a landmark partnership with KingMakers, a prominent sports and gaming betting company, MultiChoice is set to launch SuperSportBet, an online betting service tailored for the South African market. This collaboration is a testament to MultiChoice’s commitment to diversifying its interactive entertainment offerings.
The Rise of Sports Betting in South Africa
Sports betting, a regulated and legal form of gambling in South Africa, is experiencing a surge, and there are now dozens of betting sites in South Africa to choose from. SuperSportBet, slated for launch by the end of 2023, is positioned to capitalize on this growth. With KingMakers‘ expertise, honed through successful ventures like BetKing in Nigeria and SuperPicks in Ghana, SuperSportBet is poised to make a significant impact, aiming to be one of the best betting sites in South Africa.
Africa’s Booming Gambling Market
Africa’s Gross Gaming Revenue (GGR) is projected to grow by 17% by 2027, outpacing Latin America and Asia. This growth is bolstered by increasing internet access, mobile network penetration, and smartphone usage, facilitating greater digitization. Online betting in Sub-Saharan Africa is expected to nearly double, from $2.9 billion to $5.5 billion by 2027. In South Africa, per capita online betting is forecasted to grow from $13 to $18 in the same period.
KingMakers’ Strategic Focus
KingMakers aims to leverage its alliance with MultiChoice to stand out in the competitive market. Utilizing MultiChoice’s trusted brand and extensive database, KingMakers plans to reduce marketing costs and tap into a large pool of potential bettors, with around 77% of DStv subscribers identified as active bettors or engaged in match predictions.
Moment: MultiChoice’s Innovative Payment Platform
MultiChoice is also developing Moment, an online payment company, in collaboration with global payment platform Rapyd and other fintech venture capitalists. Moment’s goal is to bridge the digital divide in Africa, creating the largest Pan-African payments network.
Addressing Africa’s Underbanked Population
With 90% of retail transactions in Africa conducted in cash and 350 million people underbanked, Moment aims to facilitate digital adoption. The platform will partner with real-time payment providers, enabling instant domestic and cross-border payments in over 16 markets.
Moment’s Revenue Model
Moment plans to generate revenue through charges on bill payments, in-app purchases, and retail offers redemption. Currently in beta, its launch date is yet to be announced.
About SuperSportBet
Embark on an adventure with SuperSportBet, the latest online sports betting sensation brought to you by SuperSport, the renowned World of Champions. This platform is a fusion of excitement, passion, and the pure joy of sports, where your knowledge and love for the game are celebrated.
Aligned with SuperSport, Africa’s leading sports broadcaster, SuperSportBet offers unparalleled expertise and trustworthiness in the realm of sports betting. The platform’s user-friendly design ensures seamless navigation on any device, allowing you to participate in the latest games and access advanced sports betting opportunities wherever you are.
SuperSportBet stands out as more than just a betting site; it’s a journey into the heart of sports action. From the adrenaline of football kick-offs to the precision of golf tee-offs, from the intensity of rugby tries to the drama of cricket wickets, and from the speed of Formula 1 races to the last-second excitement of basketball games, SuperSportBet is your all-access pass to the epicenter of sports excitement.
Committed to promoting responsible gambling, SuperSportBet operates under the strict regulations of the Western Cape Gambling and Racing Board. The platform encourages its users to engage in betting responsibly by setting personal limits on deposits, wagers, and playtime, ensuring a safe and enjoyable experience for all.
With a dedicated team always ready to provide support and guidance, SuperSportBet ensures that every aspect of your betting journey is well taken care of. Whether you’re a seasoned bettor or new to the world of sports betting, SuperSportBet offers a comprehensive, secure, and thrilling experience.
At SuperSportBet, every bet is more than just a wager; it’s an opportunity to be part of the action, to live the game, and to celebrate every moment of sporting glory. Welcome to SuperSportBet, where every bet is a journey into the heart of sports.
Conclusion: SuperSportBet and Moment’s Potential Impact
SuperSportBet, backed by the strategic alliance of MultiChoice and KingMakers, is set to revolutionize online betting in South Africa. With Africa’s gambling market on the rise and digital adoption increasing, SuperSportBet is well-positioned to capture a significant market share. Simultaneously, Moment’s introduction as a comprehensive payment solution aligns with the continent’s shift towards digital financial services. These initiatives reflect MultiChoice’s vision of transforming into a technology-driven platform, catering to the evolving needs of the African market. Once SuperSportbet has released in South Africa we will be posting our comprehensive SuperSportBet review.
Over 15 years of experience in the sports and casino betting industry. I cover everything from casino games, crash games, slots and betting tips. Now Author for The Gambler.
